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Product Launch: Practical Guide to Launching Medical Device Products

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Product Launch: Practical Guide to Launching Medical Device Products

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

Country	USA
Binding	Kindle Edition
Edition	1
EISBN	9780990908128
Format	Kindle eBook
Label	Kerr Consulting Group LLC
Manufacturer	Kerr Consulting Group LLC
NumberOfPages	80
PublicationDate	2015-01-29
Publisher	Kerr Consulting Group LLC
ReleaseDate	2015-01-29
Studio	Kerr Consulting Group LLC

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