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My Life in Advertising and Scientific Advertising

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My Life in Advertising and Scientific Advertising
- Used Book in Good Condition
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 9780844231013
ReleaseDate 1966-02-01
UnitCount 1
EANs 9780844231013

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