Ogilvy on Advertising
How to Write a Good Advertisement: A Short Course in Copywriting
The Boron Letters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Confessions of an Advertising Man
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
The Robert Collier Letter Book: Fifth Edition
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells