Ogilvy on Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Country | USA |
Author | Claude Hopkins |
Binding | Kindle Edition |
EAN | 9780071784801 |
Edition | 1 |
EISBN | 9780071784801 |
Format | Kindle eBook |
ISBN | 0071784802 |
Label | McGraw-Hill Education |
Manufacturer | McGraw-Hill Education |
NumberOfPages | 335 |
PublicationDate | 1966-02-01 |
Publisher | McGraw-Hill Education |
ReleaseDate | 1966-02-01 |
Studio | McGraw-Hill Education |