The Robert Collier Letter Book
The Boron Letters
Ogilvy on Advertising
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
My Life in Advertising
How To Write A Good Advertisement: A Short Course In Copywriting
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
How to Write a Good Advertisement
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand