New Products Management

New Products Management

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a â€œnew product.â€ Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
ItemPartNumber figures
UnitCount 1
EANs 9780073529882
ReleaseDate 0000-00-00

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