One Plus One Equals Three: A Masterclass in Creative Thinking

One Plus One Equals Three: A Masterclass in Creative Thinking
- Pan MacMillan
How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
Country USA
Brand Pan
Manufacturer Pan Macmillan
Binding Paperback
ItemPartNumber 43346
EANs 9781447287056
ReleaseDate 0000-00-00

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