☰

Words, Language & Grammar

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

R 2,192

or 4 x payments of R548.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.

The authors:
- incorporate examples from all levelsâ€”local, statewide, and nationalâ€”to illustrate the communicative choices confronted in contemporary political campaigns,
- discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and
- draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.
Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favoriteâ€”an insightful, thoroughly researched, and reader-friendly text.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
UnitCount 1
EANs 9781442243347
ReleaseDate 0000-00-00

You might also like...

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

Presidential Elections: Strategies and Structures of American Politics

Presidential Elections: Strategies and Structures of American Politics

Air Wars, 6th Edition

Air Wars, 6th Edition

Close Encounters: Communication in Relationships

Close Encounters: Communication in Relationships

The Practice of Public Relations (13th Edition)

The Practice of Public Relations (13th Edition)

Campaigns and Elections American Style (Transforming American Politics)

Campaigns and Elections American Style (Transforming American Politics)

Campaigns on the Cutting Edge Third Edition

Campaigns on the Cutting Edge Third Edition

Winning Elections in the 21st Century

Winning Elections in the 21st Century

The Good Citizen; How a Younger Generation Is Reshaping American Politics; Second Edition

The Good Citizen; How a Younger Generation Is Reshaping American Politics; Second Edition