Pre-Suasion: Channeling Attention for Change

Pre-Suasion: Channeling Attention for Change

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnâ€™t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This â€œprivileged moment for changeâ€ prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change â€œmindsâ€ a pre-suader must also change â€œstates of mind.â€

His first solo work in over thirty years, Cialdiniâ€™s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listenerâ€™s attitudes, beliefs, or experiences isnâ€™t necessary, says Cialdiniâ€”all thatâ€™s required is for a communicator to redirect the audienceâ€™s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, â€œYes.â€

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster Audio
Binding	Audio CD
ItemPartNumber	Relay time: 570min; 8 Units
Model	Relay time: 570min; 8 Units
ReleaseDate	2016-09-06
UnitCount	1
Format	Audiobook
EANs	9781508223191

Pre-Suasion: Channeling Attention for Change

You might also like...