☰

Business & Money

Marketing & Sales

Principles of Marketing

R 2,301

or 4 x payments of R575.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Principles of Marketing
- Used Book in Good Condition
Learn how to create value and gain loyal customers.

Â

Todayâ‚¬s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Â

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780132167123
ReleaseDate 0000-00-00

You might also like...

Management, 12th Edition

Management, 12th Edition

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

Introduction to Business Statistics (with Premium Website Printed Access Card) (Available Titles CengageNOW)

Introduction to Business Statistics (with Premium Website Printed Access Card) (Available Titles CengageNOW)

Financial Accounting - Standalone book

Financial Accounting - Standalone book

Business Communication Today (11th Edition)

Business Communication Today (11th Edition)

Essentials of Management, 9th Edition

Essentials of Management, 9th Edition

Marketing Management (14th Edition)

Marketing Management (14th Edition)

Business Law (7th Edition)

Business Law (7th Edition)

Marketing