Framework for Marketing Management
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations (J-B Leadership Challenge: Kouzes/Posner)
The Strategic Management of Health Care Organizations
Difficult Conversations: How to Discuss What Matters Most
Getting to Yes: Negotiating Agreement Without Giving In
Reframing Organizations: Artistry, Choice, and Leadership