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SAGE Brief Guide to Marketing Ethics

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SAGE Brief Guide to Marketing Ethics
- Used Book in Good Condition
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ReleaseDate 2011-03-14
UnitCount 1
EANs 9781412995146

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