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Business & Money

Marketing & Sales

Scientific Advertising

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Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Country USA
Brand Merchant Books
Manufacturer Merchant Books
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9781603866361
ReleaseDate 0000-00-00

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