Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
Country | USA |
Brand | Kogan Page |
Manufacturer | Kogan Page |
Binding | Paperback |
ItemPartNumber | 9780749478018 |
ReleaseDate | 2016-07-26 |
UnitCount | 1 |
EANs | 9780749478018 |