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Strategic Market Management, 10th Edition

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Strategic Market Management, 10th Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

Country	USA
Author	David A. Aaker
Binding	Kindle Edition
Edition	10
EISBN	9781118805213
Format	Kindle eBook
Label	Wiley
Manufacturer	Wiley
NumberOfPages	336
PublicationDate	2013-10-11
Publisher	Wiley
ReleaseDate	2014-02-04
Studio	Wiley

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