Strategic Market Management

The Innovator's Solution: Creating and Sustaining Successful Growth

Marketing Mistakes and Successes

A Preface to Marketing Management (Irwin Marketing)

Appreciative Leadership: Focus on What Works to Drive Winning Performance and Build a Thriving Organization (Business Skills and Development)

Business Marketing Management: B2B

Global Turning Points: The Challenges for Business and Society in the 21st Century

Operations and Supply Chain Management: The Core (Book Only) (McGraw-Hill/Irwin Series Operations and Decision Sciences)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Strategic Management: Theory: An Integrated Approach