Strategic Marketing for Health Care Organizations: Building a

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Country USA
Brand Jossey-Bass
Manufacturer Jossey-Bass Inc Pub
Binding Hardcover
ItemPartNumber YES3491437
UnitCount 1
EANs 9780787984960
ReleaseDate 0000-00-00

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System