Talking to Humans: Success starts with understanding your

Talking to Humans: Success starts with understanding your customers

Winner of a special award from the National Science Foundation -- With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
Country USA
Binding Kindle Edition
ReleaseDate 2014-09-21
Format Kindle eBook
EANs 9780990800910

Talking to Humans: Success starts with understanding your customers