The CMO Manifesto: A 100-Day Action Plan for Marketing Change

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

The CMO Manifesto â€“ A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.
Country USA
Manufacturer CreateSpace Independent Publishing Platform
Binding Kindle Edition
ReleaseDate 2012-11-07
Format Kindle eBook

Country	USA
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Kindle Edition
ReleaseDate	2012-11-07
Format	Kindle eBook

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents