The Fundamentals of Branding

The Fundamentals of Branding
- Used Book in Good Condition
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Country USA
Brand AVA Publishing
Manufacturer AVA Publishing
Binding Paperback
ItemPartNumber 9782940373987
ReleaseDate 2009-11-12
UnitCount 1
EANs 9782940373987

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