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Management & Leadership

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
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Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Â Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. Â Find out about new market trends spotted by the author, including the Â“Come Togetherâ€ trend, the Â“Gender Blendingâ€ trend, and more.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Hardcover
UnitCount 1
EANs 9780749454500
ReleaseDate 0000-00-00

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