The Riddle: Where Ideas Come From and How to Have Better Ones

The Riddle: Where Ideas Come From and How to Have Better Ones

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.
Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of historyâ€™s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.
Country USA
Brand Jossey-Bass
Manufacturer Jossey-Bass
Binding Hardcover
UnitCount 1
EANs 9780787996321
ReleaseDate 0000-00-00

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