Understanding Michael Porter: The Essential Guide to

Description Specifications
Description
Understanding Michael Porter: The Essential Guide to Competition and Strategy

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porterâ‚¬s frameworks are the foundation. But while everyone in business may know Porterâ‚¬s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porterâ‚¬s revolutionary thinking. Written with Porterâ‚¬s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porterâ‚¬s ideas.

Magretta uses her wide business experience to translate Porterâ‚¬s powerful insights into practice and to correct the most common misconceptions about them-for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managersâ‚¬ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porterâ‚¬s ideas-and swiftly deploy them to drive your companyâ‚¬s success.
Specifications
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Hardcover
ItemPartNumber 33133988
UnitCount 1
EANs 9781422160596
ReleaseDate 0000-00-00

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HBR's 10 Must Reads On Strategy

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Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Essentials of Strategic Management (5th Edition)

Good Strategy Bad Strategy: The Difference and Why It Matters

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean

HBR's 10 Must Reads On Strategy

Creative Approaches to Problem Solving: A Framework for Innovation and Change

Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life

Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Essentials of Strategic Management (5th Edition)

Good Strategy Bad Strategy: The Difference and Why It Matters

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Hardcover
ItemPartNumber	33133988
UnitCount	1
EANs	9781422160596
ReleaseDate	0000-00-00

Understanding Michael Porter: The Essential Guide to Competition and Strategy

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