Unidimensional Scaling (Quantitative Applications in the Social Sciences)

Introduction to Factor Analysis: What It Is and How To Do It (Quantitative Applications in the Social Sciences)

Processing Data: The Survey Example (Quantitative Applications in the Social Sciences)

Factor Analysis: Statistical Methods and Practical Issues (Quantitative Applications in the Social Sciences)

Segmentation & Positioning for Strategic Marketing Decisions

Interpreting and Using Regression (Quantitative Applications in the Social Sciences, No. 29)

Summated Rating Scale Construction: An Introduction (Quantitative Applications in the Social Sciences)

Multidimensional Scaling (Quantitative Applications in the Social Sciences)

Metric Scaling: Correspondence Analysis (Quantitative Applications in the Social Sciences)

Data Theory and Dimensional Analysis (Quantitative Applications in the Social Sciences)

Marketing Research (7th Edition)