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Consumer Behavior

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer cultureâ€”full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the worldâ€™s emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retailâ€”what retailers are doing right and what theyâ€™re doing wrongâ€”and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the worldâ€”almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ItemPartNumber 2763280
ReleaseDate 2008-12-30
UnitCount 1
EANs 9781416595243

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