Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

R 2,230

or 4 x payments of R557.50 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber 9780230554030
ReleaseDate 2008-07-22
UnitCount 1
EANs 9780230554030

You might also like...

Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

Successful Wine Marketing

Christie's World Encyclopedia of Champagne & Sparkling Wine

Successful Social Media and Ecommerce Strategies in the Wine Industry

Understanding Wine Technology: The Science of Wine Explained

Wine Folly: The Essential Guide to Wine

Oz Clarke: Grapes & Wines: A Comprehensive Guide to Varieties and Flavours

Madeira: The Mid-Atlantic Wine