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Business & Money

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber 9780230554030
ReleaseDate 2008-07-22
UnitCount 1
EANs 9780230554030

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