Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Pop Culture Freaks: Identity, Mass Media, and Society

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition

The Overspent American: Why We Want What We Don't Need

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Critical Media Studies: An Introduction

Ad Nauseam: A Survivor's Guide to American Consumer Culture

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Reality Bites Back: The Troubling Truth About Guilty Pleasure TV