Brand Asset Management: Driving Profitable Growth Through Your Brands

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Audience Evolution: New Technologies and the Transformation of Media Audiences

Media: From Chaos to Clarity

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Audience Economics: Media Institutions and the Audience Marketplace

Ten Types of Innovation: The Discipline of Building Breakthroughs

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!