Ogilvy on Advertising
Scientific Advertising
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
The Boron Letters
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
SPIN Selling
Confessions of an Advertising Man
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
How to Write a Good Advertisement: A Short Course in Copywriting
How To Make Maximum Money In Minimum Time