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Building Brand Authenticity: 7 Habits of Iconic Brands

R 2,285

or 4 x payments of R571.25 with Payflex

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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity isÂ one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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