Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
Today, leading-edge writers and researchers note the power of insight whilst great market research is often the search for new insight. Professor Durgee’s book combines practical experience from top marketers and ad agencies with his own unique insights into what it takes to find the path to actionable insights. Durgee offers practical steps on the road to discovering them.
Country | USA |
Brand | Routledge |
Manufacturer | Routledge |
Binding | Paperback |
EANs | 9781887229265 |
ReleaseDate | 0000-00-00 |