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Management & Leadership

Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)

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Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value
Country USA
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber Illustrations
UnitCount 1
EANs 9781422162521
ReleaseDate 0000-00-00

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