☰

Business & Money

Marketing & Sales

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

R 1,521

or 4 x payments of R380.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. Youâ€™ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Country	USA
Author	Luke Sullivan
Binding	Paperback
EAN	9780470190739
Edition	3
ISBN	0470190736
Label	Wiley
Manufacturer	Wiley
MPN	YES2676943
NumberOfItems	1
NumberOfPages	352
PartNumber	YES2676943
PublicationDate	2008-02-08
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

You might also like...

Ogilvy on Advertising

Ogilvy on Advertising

Confessions of an Advertising Man

Confessions of an Advertising Man

Rework

The Copywriter's Handbook, Third Edition

The Copywriter's Handbook, Third Edition

The Advertising Concept Book: Think Now, Design Later (Third)

The Advertising Concept Book: Think Now, Design Later (Third)

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (DOCUMENTS)

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (DOCUMENTS)

Junior: Writing Your Way Ahead In Advertising

Junior: Writing Your Way Ahead In Advertising

Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die