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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. Youâ€™ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Country	USA
Author	Luke Sullivan
Binding	Paperback
EAN	9780470190739
Edition	3
ISBN	0470190736
Label	Wiley
Manufacturer	Wiley
MPN	YES2676943
NumberOfItems	1
NumberOfPages	352
PartNumber	YES2676943
PublicationDate	2008-02-08
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

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