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Junior: Writing Your Way Ahead In Advertising

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Junior: Writing Your Way Ahead In Advertising

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how heâ€™s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copyâ€“everything from headlines to scripts to experiential activationsâ€“giving readers a lesson on a language we all thought we already knew.
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This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.
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Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
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That's been done.
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Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Country USA
Brand powerHouse Books
Manufacturer powerHouse Books
Binding Hardcover
ItemPartNumber 9781576879122
ReleaseDate 2019-05-14
UnitCount 1
Format Illustrated
EANs 9781576879122

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