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How To Write An Inspired Creative Brief: 2nd edition

R 1,193

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How To Write An Inspired Creative Brief: 2nd edition

A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.
Country USA
Brand Princeton University Press
Manufacturer Ibach Media Group LLC
Binding Paperback
ItemPartNumber Illustrated
UnitCount 1
EANs 9780692425763
ReleaseDate 0000-00-00

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