Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.
Marketing: An Introduction
Used Book in Good Condition
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today€s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value€“creating it and capturing it€“drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.Â