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Business & Money

Marketing & Sales

Marketing: An Introduction

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Marketing: An Introduction
- Used Book in Good Condition
This best-selling, brief text introduces marketing through the lens of creating value for customers.

Todayâ‚¬s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valueâ‚¬â€œcreating it and capturing itâ‚¬â€œdrives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.Â
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
UnitCount 1
EANs 9780136102434
ReleaseDate 0000-00-00

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