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Business & Money

Management & Leadership

Marketing Management

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Marketing Management
- Product Details: Hardcover: 816 pages
- Publisher: Prentice Hall; 13 edition (March 6, 2009)
- Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
- Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
- Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
ItemPartNumber 10-05276
EANs 9780136009986
ReleaseDate 0000-00-00

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