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Business & Money

Marketing & Sales

Marketing Mistakes and Successes

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Marketing Mistakes and Successes
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This best-selling casebook, now in its 11^th edition, presents a series of fascinating scenarios that let you learn from some of todayâ€™s most prominent business players.Â In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.
Country USA
Manufacturer Wiley
Binding Paperback
ItemPartNumber YES3050187
Model YES3050187
UnitCount 1
UPCs 352784616213
EANs 9780470169810
ReleaseDate 0000-00-00

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