Obviously Awesome: How to Nail Product Positioning so

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

You know your product is awesomeâ€”but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isnâ€™t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your productâ€™s â€œsecret sauceâ€â€”and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (whoâ€™s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunfordâ€™s book is at once entertaining and illuminating. Among the invaluable lessons youâ€™ll learn are:

- The Five Components of Effective Positioning
- How to instantly connect an audience to your offeringâ€™s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now

Whether youâ€™re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunfordâ€™s insights will help you find your awesome, so that your customers can too.
Country USA
Manufacturer Ambient Press
Binding Kindle Edition
ReleaseDate 2019-05-14
Format Kindle eBook

Country	USA
Manufacturer	Ambient Press
Binding	Kindle Edition
ReleaseDate	2019-05-14
Format	Kindle eBook

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It