Confessions of an Advertising Man
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Scientific Advertising
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)