Persuasion and Influence in American Life

Persuasion and Influence in American Life
- Used Book in Good Condition
As the authors note in the preface to the sixth edition, â€œThe study of persuasion is not static. Any single edition is but a snapshot of a continuously changing landscape.â€ For over two decades, Gary Woodward and Robert Denton have blended a historical and rhetorical focus with social psychology to explore the dynamic and fascinating terrain of social influence. Persuasion in action is dissected through the fusion of theory and practice in multiple contextsâ€”interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders. Readers discover that persuasion is an interactive process, it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly.
Country USA
Brand McGraw-Hill Education
Manufacturer Waveland Press
Binding Paperback
UnitCount 1
EANs 9781577665717
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	Waveland Press
Binding	Paperback
UnitCount	1
EANs	9781577665717
ReleaseDate	0000-00-00

Persuasion and Influence in American Life

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