Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
- Used Book in Good Condition
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
UnitCount 1
EANs 9781442206724
ReleaseDate 2011-08-11

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
UnitCount	1
EANs	9781442206724
ReleaseDate	2011-08-11

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)