Positioning: The Battle for Your Mind, 20th Anniversary

Positioning: The Battle for Your Mind, 20th Anniversary Edition

â€œRies and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....â€â€”David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionalsâ€”including tens of thousands of Ries and Trout groupies, worldwideâ€”the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why â€œpositioningâ€ a product in a prospective customerâ€™s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didnâ€™t follow, Ries and Troutâ€™s thinking.
Country USA
Manufacturer McGraw Hill
Binding Kindle Edition
ReleaseDate 2000-11-20
Format Kindle eBook

Positioning: The Battle for Your Mind, 20th Anniversary Edition