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Business & Money

Retail Management: A Strategic Approach

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Retail Management: A Strategic Approach

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.
Country USA
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780131870161
ReleaseDate 0000-00-00

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