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Business & Money

Retail Management: A Strategic Approach

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Retail Management: A Strategic Approach
- Barry Berman and Joel R. Evans
- eleventh edition
- Retail Management
- hard cover book
- a strategic approach
The text that helps readers thrive in todayâ‚¬s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
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For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.Â
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Country USA
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780136087588
ReleaseDate 0000-00-00

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