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Retail Management: A Strategic Approach
Barry Berman and Joel R. Evans
eleventh edition
Retail Management
hard cover book
a strategic approach
The text that helps readers thrive in today€s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together  For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. Â