Health Care Marketing: Tools And Techniques
The fundamentals of services marketing presented in a strategic marketing framework.
Â
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
Â
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson College Div |
Binding | Hardcover |
EANs | 9780136107217 |
ReleaseDate | 0000-00-00 |