Basic Marketing Research (with Qualtrics Printed Access Card)

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Hardcover
ItemPartNumber YES8265283
UnitCount 1
EANs 9781133188544
ReleaseDate 0000-00-00

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)