Strategic Advertising Management

Marketing 3.0: From Products to Customers to the Human Spirit

Organization Theory: Modern, Symbolic, and Postmodern Perspectives

HBR's 10 Must Reads on Strategic Marketing

Controversies in Contemporary Advertising

Theorizing Crisis Communication

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication (Routledge Paperback))

Social Media Communication: Concepts, Practices, Data, Law and Ethics

Ethics in Public Relations: Responsible Advocacy

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)