The Art of Client Service: The Classic Guide, Updated for

Description Specifications
Description
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Specifications
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 9781119227823
UnitCount 1
EANs 9781119227823
ReleaseDate 0000-00-00

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Country	USA
Brand	Wiley
Manufacturer	Wiley
Binding	Hardcover
ItemPartNumber	9781119227823
UnitCount	1
EANs	9781119227823
ReleaseDate	0000-00-00

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

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