The 30 Day MBA in Marketing: Your Fast Track Guide to Business

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA Series)

The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar.Â Â The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749474980
ReleaseDate 2016-01-26
UnitCount 1
EANs 9780749474980

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA Series)