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The Mirror Makers: A History of American Advertising and Its Creators

R 1,668

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The Mirror Makers: A History of American Advertising and Its Creators

A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.
Country USA
Brand University of Illinois Press
Manufacturer University of Illinois Press
Binding Paperback
ItemPartNumber Illustrations
UnitCount 1
EANs 9780252066597
ReleaseDate 0000-00-00

Country	USA
Brand	University of Illinois Press
Manufacturer	University of Illinois Press
Binding	Paperback
ItemPartNumber	Illustrations
UnitCount	1
EANs	9780252066597
ReleaseDate	0000-00-00

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